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Mountain

All-City Electric Queen Frameset
$999.00
The All-City Electric Queen was expressly made for maximum fun. Sitting squarely in the “trail” category it goes up almost as well as it comes back down. Short wheelbase, modern trail geometry, and plus size tire clearance makes this a non-stop dirt party no matter what terrain you’re tackling that day. Its whippy 612 chromoly frame with internal dropper post routing, boost spacing, and those short chainstays make berm-carving and wheelies second nature. Build your Queen with 27.5+ wheels and tires with your favorite fork, drivetrain, and brakes for a dreamy rig that rules with radical energy.
All-City Log Lady Frameset
$899.00
Designed for the tight, twisty, and nasty stuff, the Log Lady Frameset is a technical singletrack rider's dream. Aggressive angles, a gorgeous five-piece segmented fork, and custom A.C.E. steel tubeset make this an absolute trail shredder. The tubing is seamless, heat treated, air-hardened, and custom extruded for a strong yet light build. The frame accommodates 27.5-inch wheels, has a 44mm headtube, short chain stays, and is corrected for a 100mm suspension fork — should you choose to swap out. All of the All-City signature details are there, including signature single-speed disc dropouts, custom seat collar, and custom headtube badge.
Norco Charger 9.3
$849.00
Climb mountains, ride trails, but most of all, just get out there and enjoy the outdoors aboard the Norco Charger 9.3. This aluminum hardtail has 100mm of front suspension to smooth rough singletrack and give you the confidence to let it rip down fast and flowy descents. 29-inch wheels let you cruise with ease, offering plenty of rubber to roll over small rocks and roots while maintaining momentum, and the 2x10-speed drivetrain offers a wide range of gears for tackling any trail. Norco includes hydraulic disc brakes for dependable stopping power, and finishes this build with a smart mix of parts to create a high-value cross-country bike that's all about having fun on two wheels.
Norco Charger 9.3
$895.00
With Norco's Charger 9.3, you'll own the singletrack. This trail-hungry hardtail boasts a lightweight aluminum frame and a terrain-taming RockShox suspension fork. Big 29-inch Alex rims hold your speed and deftly conquer trail obstacles. Shimano's smoothing-shifting 20-speed drivetrain humbles hills while the Shimano disc brakes let you descend with confidence in all conditions. Plus, grippy Schwalbe tires and quality Norco components across the board keep you in charge on the trails.
Norco Ryde 24
$525.00
Jump on the Ryde 24 and take your progression to the next level. This steel singlespeed is built with a chromoly top and downtube, tough 24-inch aluminum rims, and a beefy headtube for strength and durability. Front and rear Tektro mechanical disc brakes take the guesswork out of fast run-ins, and the RST Dirt 80mm fork tracks solidly and saves sketchy landings. BMX components show you where the Ryde's influence comes from and include 28/14 micro gearing, tubular chromoly cranks, and Norco one-piece saddle with integrated seatpost. But, the modern DJ frame geometry and wide 740mm bars give you the edge in becoming king of the park.
Electra Moto 1
$529.99
Remember when your biggest worry was getting home before the streetlights came on? The Moto does. We’ve taken our beach cruiser and added a touch of old school BMX and new school off-road to give you the ultimate play bike. You’re not exactly going to be joining the race circuit on it, but you’ll definitely be popping some sick wheelies and hopping every curb in sight. Go ahead and lay down a little rubber if you want to. Available in the simple single-speed or a little fancier 3-speed. - 6061-T6 aluminum Mountain Cruiser frame - Single-speed w/Hayes disc brakes - BMX hollow chromoly crank and sealed cartridge bottom bracket - Alloy seat post - 29”x 2.125” Electra Moto knobby tires
Electra Moto 3i
$639.99
Remember when your biggest worry was getting home before the streetlights came on? The Moto does. We’ve taken our beach cruiser and added a touch of old school BMX and new school off-road to give you the ultimate play bike. You’re not exactly going to be joining the race circuit on it, but you’ll definitely be popping some sick wheelies and hopping every curb in sight. Go ahead and lay down a little rubber if you want to. Available in the simple single-speed or a little fancier 3-speed. - 6061-T6 aluminum Mountain Cruiser frame - SRAM i-Motion 3-Speed w/Hayes disc brakes - BMX hollow chromoly crank and sealed cartridge bottom bracket - Alloy seat post - 29”x 2.125” Electra Moto knobby tires
Yeti Cycles SB6 C-Series GX
Yeti’s SB6 is built to take a beating, and has prevailed on the toughest enduro races in the world. The SB6 Carbon series frame is 6.64 lbs and preserves Yeti-performance at a more aggressive price point by using a slightly modified carbon material and different layup. Yeti’s Switch Infinity suspension platform grants you the trail-ruling trinity of deep travel support, small bump sensitivity, and solid climbing. Add a 160mm-travel Fox 36 Performance fork and a Fox Performance DPX2 rear shock to Yeti’s 152mm of Switch rear suspension, and you’ll be virtually unstoppable. Rugged DT Swiss wheels rock big, aggressive Maxxis tires so you can pin loose, chunky lines. SRAM’s 12-speed GX Eagle drivetrain increases your gear range while keeping cost low, and SRAM Guide R brakes scrub speed on the descent. A Fox Transfer dropper post and cockpit keep you loose and in control. When you’re looking to win World Championships or your local KOM, look to the SB6.
Scott Spark 720
$2,282.02 - $2,316.60 $3,599.99 Up To 36% Savings
The Scott Spark 720 is the perfect partner for marathons, stage races, and all day fun. It boasts a super light carbon fiber mainframe with an alloy swingarm, and comes equipped with a custom Fox Nude shock and Scott's TwinLoc Suspension System to optimize your ride. Up front, a Fox 34 Float Performance fork steers you into and out of all but the worst trail conditions with precise response and plush shock absorption, and is aided by the confident tracking provided by Syncros alloy wheels wrapped in Maxxis Rekon rubber. A SRAM GX Eagle 12-speed drivetrain puts the steepest trails within reach through wide-range gearing, and Shimano Deore brakes have plenty of power to keep you in control on fast descents.
Ritchey P-29er Frame
$899.95
Tom Ritchey applied his 40 plus years of racing, designing and building steel mountain bikes into the P-29er. Like all Ritcheys, this bike is born to go fast without sacrificing comfort or durability. Heat-treated, triple-butted Ritchey Logic II tubing in their own unique butting profiles results in a frame that balances rough trail compliance with sprint-winning stiffness. The 29er-specific geometry was defined by the best way Tom Ritchey knows: countless hours of saddle time under Tom himself, World Cup legend Thomas Frischknect, and other racers. The result is nimble handling that captures the benefits of the big wheels, stable yet responsive, equally at home on all-day epics or tight, technical singletrack. • Ritchey forged-and-machined 1.5" tapered head tube • Fork: designed for use with 100mm travel forks • Weight: 2,150g (Size: L/19") • Bottom Bracket: 68mm English threaded
Norco Aurum A7.1
$3,499.00
Poise and grace aren't typically used to describe a blazing DH run, but one ride aboard Norco's Aurum might have you whistling about the refined composure of this speed fiend's character. 27.5-inch wheels provide a quick and stable foundation, while the aluminum frame is lightweight and tough enough to take a beating. Norco chose to design the Aurum around the real-world benefits of a 7-speed cassette, using 142mm rear axle spacing to optimize the chainline and increase heel clearance, while keeping tighter gear ratios for race-winning runs. For the Aurum A7.1 you get the solid-performing SRAM GX drivetrain with an 11-25T 7-speed cassette, SRAM Guide RS brakes with 200mm rotors, and a Race Face Respond DH crankset. Maxxis Minion DHF 2.5-inch front and DHR II 2.4-inch rear tires provide familiar grip, while the DT Swiss E-512 rims laced to DT 370 hubs have the width and durability needed for all your hard-charging lines. Trail grading duty is assigned to the RockShox Boxxer RC fork, and the RockShox Kage RC coil rear shock returns controlled landings and big-hit compliance season after season.
Norco Aurum C7
$4,599.00
Poise and grace aren't typically used to describe a blazing DH run, but one ride aboard Norco's Aurum will have you stoked about the refined composure of this speed fiend's character. 27.5-inch wheels provide a quick and stable foundation, while precision carbon fiber engineering gives the Aurum's frame loads of stiffness for pinpoint control. Norco chose to design the Aurum around the real-world benefits of a 7-speed cassette, using 142mm rear axle spacing to optimize the chainline and increase heel clearance, while keeping tighter gear ratios for race-winning runs. For the Aurum C7 you get snappy shifts from the SRAM GX drivetrain with an 11-25T 7-speed cassette, SRAM Code R brakes with 200mm rotors, and a burly Race Face crankset. Maxxis Minion DHF tires track with confidence, while the DT Swiss EX 512 rims laced to WTB STP hubs reduce wheel flex and boost tire grip. Trail grading duty is assigned to the revered RockShox Boxxer RC Team fork, and the RockShox Vivid RC2C Coil rear shock returns a supple, planted feel and big-hit capability when you need it most.
Norco Aurum C7.2
$5,999.00
Poise and grace aren't typically used to describe a blazing DH run, but one ride aboard Norco's Aurum will have you stoked about the refined composure of this speed fiend's character. 27.5-inch wheels provide a quick and stable foundation, while precision carbon fiber engineering gives the Aurum's frame loads of stiffness for pinpoint control. Norco chose to design the Aurum around the real-world benefits of a 7-speed cassette, using 142mm rear axle spacing to optimize the chainline and increase heel clearance, while keeping tighter gear ratios for race-winning runs. For the Aurum C7.2 you get snappy shifts from the SRAM X0 drivetrain with an 10-24T 7-speed cassette, SRAM Guide RS brakes with 200mm rotors, and a burly Race Face Atlas DH crankset. Schwalbe Magic Mary Super Gravity tires track with confidence, while the DT Swiss EX 512 rims laced to DT 350 hubs reduce wheel flex and boost tire grip. Trail grading duty is assigned to the revered RockShox Boxxer R2C2 Team fork, and the RockShox Vivid RC2C Coil rear shock returns a supple, planted feel and big-hit capability when you need it most.
Norco Aurum C7.3
$4,049.00
Poise and grace aren't typically used to describe a blazing DH run, but one ride aboard Norco's Aurum might have you singing the praises of the refined composure of this speed fiend's character. 27.5-inch wheels provide a quick and stable foundation, while precision carbon fiber engineering gives the Aurum's frame loads of stiffness for pinpoint control. Norco chose to design the Aurum around the real-world benefits of a 7-speed cassette, using 142mm rear axle spacing to optimize the chainline and increase heel clearance, while keeping tighter gear ratios for race-winning runs. For the Aurum C7.3 you get the solid-performing SRAM GX drivetrain with an 11-25T 7-speed cassette, SRAM Guide R brakes with 200mm rotors, and a Race Face Chester alloy crankset. Maxxis Minion DHF/DHR tires provide familiar grip, while the WTB STP I29 rims laced to DT 370 hubs let you rail without worry. Trail grading duty is assigned to the RockShox Boxxer RC fork, and the RockShox Kage RC Coil rear shock returns returns controlled landings and big-hit compliance season after season.
Norco Bigfoot 6.1 Rigid
$1,549.00
Legends are legends for a reason. Norco's Bigfoot is designed to provide riders all season access to places not normally accessible by bicycle. Fat tires help the bike float through snow, sand, mud and other variable terrain, opening the door to mid-winter expeditions and epic beach rides. Lightweight aluminum frames balance efficiency with comfort, and are sturdy, stable and surprisingly maneuverable. Find adventure and take in the surroundings, in places where bikes rarely go.
Norco Bigfoot 6.3 Rigid
$899.00
The perfect rig for those who want to disappear into the forest, the Norco Bigfoot is designed to provide riders all-season access to sights off the beaten path. Fat tires help the bike float through snow, sand, mud and other variable terrain, opening the door to mid-winter expeditions and epic beach rides. Lightweight aluminum frames balance efficiency with comfort, and are sturdy, stable and surprisingly maneuverable. Find adventure and take in the surroundings, in places where bikes rarely go.
Norco Fluid FS 4.2
$1,749.00
The Norco Fluid FS 4.2 brings all the trail capability of the Fluid series to smaller riders. With no-compromise geometry in a youth-sized frame designed around 24" wheels, the Fluid FS 4.2 is optimized to get maximum fun out of very trail. Hydraulic disc brakes deliver all the modulation and stopping power they'll need to handle the rougher stuff, while the trail-tuned A.R.T. suspension will help them take their riding to the next level.
Norco Fluid FS1+
$2,199.00
From punchy climbs and technical trails, to carving through fast and flowy singletrack—the Fluid FS1+ can handle it all. Thanks to an efficiently-designed 120mm suspension system that features a RockShox Recon RL Silver fork and Monarch RL rear shock, the Fluid FS+ maintains composure through rough terrain so you can stay with the flow. Wide tubeless-ready Alex rims wrapped in super-grippy mid-fat tires increase control for confident maneuvering, and the TranzX dropper seatpost allows you to lower your seat and center of gravity for unbeatable stability on high-speed descents. A simple 1x11 drivetrain by Shimano produces snappy shifts and keeps weight and maintenance low, too.
Norco Fluid FS2+
$1,799.00
From punchy climbs and technical trails, to carving through fast and flowy singletrack—the Fluid FS2+ can handle it all. Thanks to an efficiently-designed 130mm suspension system that features a Suntour XCM fork and Monarch R rear shock, the Fluid FS+ maintains composure through rough terrain so you can stay with the flow. Wide tubeless-ready Alex rims wrapped in super-grippy mid-fat tires increase control for confident maneuvering, and the TranzX dropper seatpost allows you to lower your seat and center of gravity for unbeatable stability on high-speed descents. A simple 1x11 drivetrain by Shimano produces snappy shifts and keeps weight and maintenance low, too.
Norco Ithaqua 1
$4,199.00
The Ithaqua combines fat bike versatility with race bike performance. Whether racing on groomers, making first tracks through fresh powder, or floating across sand dunes, the Ithaqua is the ultimate ride for all-season cyclists. Featuring a lightweight carbon frame with the same Power Chassis as our XC race platform and clearance for up to 5-inch tires, the Ithaqua delivers the full fat experience without the weight. A SRAM DUB crankset and bottom bracket keep the weight low, and a full GX Eagle drivetrain offers plenty of gearing for the steepest snow-clad or off-trail ventures. HED Big Deal rims mounted to DT Swiss 350 hubs form a high-performance wheelset that can handle even the roughest terrain, and you'll maintain your footing aboard the Kenda Juggernaut Pro 4.5-inch tires.
Norco Ithaqua 2
$2,799.00
The Ithaqua melds fat bike versatility with race bike performance thanks to a lightweight carbon frame and clearance for 5-inch tires. Whether you're floating over sand dunes or rallying through fresh powder, Ithaqua delivers a snappy ride that allows you to charge and conquer the wildest trails around. This Ithaqua 2 build features a quick-shifting 1x11 drivetrain with a Shimano SLX shifter, SRAM Level hydraulic disc brakes, and Sun Mulefoot 80mm-wide rims paired to Kenda Juggernaut 26 x 4.5-inch tires for loads of stability over all terrain. And when it's time for rough and rowdy descents, a TransX seatpost lets you drop your saddle for ultimate control.
Norco Ithaqua 2 Suspension
$3,349.00
The Ithaqua melds fat bike versatility with race bike performance thanks to a lightweight carbon frame and clearance for 5-inch tires. Whether you're floating over sand dunes or rallying through fresh powder, Ithaqua delivers a snappy ride that gives you the ability to charge and conquer the wildest trails around. This Ithaqua 2 Suspension build features a trail-smoothing Manitou Mastadon 100mm fork, quick-shifting 1x11 drivetrain with a Shimano SLX shifter, SRAM Level hydraulic disc brakes, and Sun Mulefoot 80mm-wide rims paired to Kenda Juggernaut 26 x 4.5-inch tires for loads of stability and control over any type of trail. And when it's time for rough and rowdy descents, a TransX seatpost lets you drop your saddle for ultimate control.
Norco Magnum
$649.00
Step up to the big line and send it right with Norco's Magnum. Created with pro-level rider input for optimal performance, the Magnum features short chainstays, low standover, a dialed head angle, and a low bottom bracket. Lightweight, tough components are used throughout, so you don't have to worry about breaking stuff when things don't go your way (but that never happens so let's talk frame material). Built from 6061 alloy, the Magnum frame is light and designed to take abuse, Horizontal dropouts let you dialing-in chain tension. Paired with the RST Dirt 100mm-travel fork, the Magnum gives you maximum control from the streets to the park and everywhere in between.
Norco One25
$1,149.00
When you're giving it all you got at the park, you have to have a bike you can depend on. Enter Norco's One25. With a full chromoly frame built to take all the abuse you can dish out, this dirt jumper rolls with authority. Alex double-wall rims laced to 32-hole alloy disc hubs spin light and strong, while the Maxxis DHT 26x2.3 tires feature an all-terrain tread pattern for confident grip on all surfaces. The Manitou Circus Sport 100mm fork offers plenty of travel and support for any type of riding, and wide 780mm bars put the controls right where you want them for huge turndowns and slick whips. 3-piece tubular chromoly cranks turn gears for quick acceleration, and a Tektro hydraulic rear brake lets you feather your run-in for sending it your way.
Norco Optic A1
$3,299.00
Norco's Optic is all about seeing trails in a new light, so take that harder line, hit that hip, and enjoy an enhanced perspective of your favorite old trails. The Optic A1 floats over rocks and roots with Fox and RockShox driven suspension. Tubeless-ready wheels equipped with grippy Schwalbe tires are take on every berm, bump, and braided patch of roots without hesitation. The 1 x 11-speed Shimano XT drivetrain is fast, light, and incredibly reliable. Before you drop in to the next chunky descent, go ahead and lower the JD TransX dropper post so you stay low and controlled. And if the gnar starts to get the best of you, rely on Shimano Deore hydraulic brakes to provide positive, modulated stopping power no matter the trail. The Optic A1 is polished off with Norco cockpit components, lock-on grips, and an SDG saddle, sure-fire accessories that'll keep you pinning it all day long.
Norco Optic A9.2
$2,599.00
Norco's Optic is all about seeing trails in a new light, so take that harder line, hit that hip, and enjoy an enhanced perspective of your favorite old trails. The Optic A9.2 floats over rocks and roots with 120mm of travel driven by a RockShox Sektor fork and a Fox DPS shock. Tubeless-ready 29-inch wheels equipped with grippy Schwalbe tires take on every berm, bump, and braided patch of roots without hesitation. The 1 x 11-speed SRAM GX drivetrain is fast, light, and incredibly reliable. Before you drop in to the next chunky descent, go ahead and lower the KS E-Ten dropper post so you stay low and controlled. And if the gnar starts to get the best of you, rely on SRAM's hydraulic brakes to provide positive, modulated stopping power no matter the trail. The Optic A9.2 is polished off with Norco cockpit components, lock-on grips, and an SDG saddle, sure-fire accessories that'll keep you pinning it all day long.
Norco Optic C1
$5,249.00
The Optic Carbon is a fast-pedaling trail bike that rides with just the right mix of cross-country efficiency and all-mountain capability. Ride faster, with more control, and complete confidence – the Optic gives you a whole new perspective on the trail and is the ideal bike for all-day trail adventures.
Norco Optic C2
$4,199.00
The Optic Carbon is a fast-pedaling trail bike that rides with just the right mix of cross-country efficiency and all-mountain capability. Ride faster, with more control, and complete confidence – the Optic gives you a whole new perspective on the trail and is the ideal bike for all-day trail adventures.
Norco Optic C7.1
$5,499.00
It doesn't have to be all work or all play. See things differently on board Norco's Optic Carbon 7.1. Buff singletrack? A forest of off-camber roots? Punchy climbs and smooth descents? Yes, yes, and yes; all things are possible with 120mm of dialed ART travel powered by Fox Factory suspension components. 27.5-inch wheels from DT Swiss and a pair of super tacky Schwalbe tires let you shred trails in ways you never thought possible. The 11-speed SRAM XX1 drivetrain and carbon RaceFace crank ensure smooth shifting capability, impressive chain retention, and a huge gear range. And let's not forget the rest of the bike. An SDG Circuit saddle, ODI grips, and RaceFace handlebar and stem to keep those contact points happy, SRAM Guide Ultimate disc brakes give you great modulation, and a RockShox Reverb dropper post lets you attack your favorite rock garden with loose, confident control.
Norco Optic C7.1 Eagle
$7,699.00
It doesn't have to be all work or all play. See things differently on board Norco's Optic Carbon 7.1 Eagle. Buff singletrack? A forest of off-camber roots? Punchy climbs and smooth descents? Yes, yes, and yes—all things are possible with 120mm of dialed ART travel powered by Fox Factory suspension components. 27.5-inch wheels from DT Swiss and a pair of super tacky Schwalbe tires let you shred trails in ways you never thought possible. The 12-speed SRAM XX1 Eagle drivetrain ensures smooth shifting capability, impressive chain retention, and a huge gear range. SRAM Guide Ultimate disc brakes give you great modulation, and the RockShox Reverb dropper post lets you attack your favorite rock garden with loose, confident control. Finishing off a stellar package is an SDG Circuit saddle, Race Face Half Nelson grips, and Race Face carbon handlebar and aluminum stem to keep those contact points happy.